CRM

Name : Pietrika W. G. Kailola
Class : 4EA09
NPM               : 15212670

Customer Relationship Management (CRM)
CRM is is a kind of strategy of the company that specifically discusses the theory about the handling of the relationship between the company and its customers with the aim of increasing the company's value in the eyes of the pelanggannya.CRM also be defined as a strategy or approach is applied for an organization to study the habits and needs of the customer so that an organization has a closer relationship to the customer. There is also another meaning of CRM, where CRM is defined as an integrated information system that is used to plan, schedule and control the presales activities and postsales within an organization.

There are several stages or steps within the CRM, the following stages are stages in CRM:
      1. Determine the CRM objectives of an organization
      2. Meng-education related departments
      3. Looking for customer information
      4. Design the data models
      5. Learn and select a CRM solution
      6. Determining authority and lines of responsibility
      7. Running pilot project
      8. Direct communication with customers
      9. Conduct a survey of customer satisfaction
      10. Reassemble the feedback from customers
      11. Analyze and document feedback
      12. Implement the new method
Stages The stages can be regarded as a set of inter-related tasks. The task assignments of course require the actor to run and in terms of the entire department become an actor, especially for departments that deal directly with customers such as marketing department, customer service, etc.

Examples relantionship Customer Management at a restaurant delivery order.
The concept of moving behind the scenes is often referred to CRM (Customer Relationship Management). By the time we order food at a restaurant by telephone via the airport we are working from the fastfood restaurant but in fact they are already integrated with an IT system that manages your order until your order is delivered.
The way it works is simple, when we ordered food, then the officer will enter our orders and addresses. The system will check and determine the location of our branch nearest restaurant from where we then kitaa booking will be made and delivered from the nearest branch and when we get the order, we live pay.

destination CRM
• to facilitate the customers get their needs
• to bring the company to its customers.